Vimto brand reaches £50m milestone


The UK’s fastest growing soft drink*, Vimto has reached an historic milestone with brand value exceeding £50m for the very first time.

Vimto’s Senior Brand Manager, Emma Hunt, said: “Vimto has achieved its highest ever value and is growing six times faster than the highly competitive soft drinks market*, showing that more consumers than ever are choosing to buy Vimto. Our strong multimedia programme has helped us to reach our teen target audience and the introduction of Cherry Vimto has attracted new consumers to the brand. “Reaching this £50m value milestone is a fantastic achievement for Vimto and we’re excited about developing the brand even further. We are continuing to invest to ensure we’re constantly attracting new consumers. We are also very keen to support retailers by providing promotions, special offers, free POS material and advice, which can all be accessed via our trade website

*Source: Nielsen Total Coverage MAT value w/e 10.07.10. Brands over £40m