The world’s number one biscuit*, Oreo was launched to the Away From Home market in April this year. The chocolate flavoured sandwich biscuit is available in two pack formats: Snack Pack and Mini Tub and a £4.5million media campaign supported the brand’s introduction to the UK.
A prime-time TV ad campaign ran through August and September, featuring the ‘Twist, Lick and Dunk’ eating experience synonymous with Oreo and famous with adults and children alike around the world.
Oreo Snack Pack, containing six sandwich biscuits in an easy-to-open flow wrap, is perfect for vending. Mini Oreo is an ideal travel snack for ‘on-the-go’ consumption and great for sharing with the 115g re-sealable tub delivering the same great eating experience as Regular Oreo, but in miniature.
Ashley Neal, Sales Director at Kraft Foods Away From Home, says: “Oreo biscuits are an international success story. Since they were launched in the US, back in 1912, they have grown to annual worldwide sales of over $1billion*. They’re already a consumer favourite globally and increasing awareness of Oreo in the UK should really drive sales for vending operators.”
http://www.kraftfoods.co.uk/
* Euromonitor 2007
