Trebor is launching an innovative new product, Trebor Mint Pot. The new pack will include 50 peppermint Softmints in a pot, with the usual eye catching pack design. With its larger format, the new pot has been created to allow consumers to easily access the mints, making it perfect for sharing and for enjoying at work.
It is also ideal for consumers who are travelling. Therefore, the Trebor Mint Pot will help to maximise on-the-go sales for retailers, as this is when a significant amount of mints are consumed.
Susan Nash, Trade Communications Manager at Cadbury, comments: “As Trebor is the number one mint brand in the UK and consumers know and trust its taste, we’re confident that they will be comfortable trading up to the Trebor Mint Pot. The new larger size will also mean that retailers can increase their average weight of purchase within their mints range.”