Barry Callebaut Beverages UK has seen a steady rise in sales of one of its premium brands, Van Houten.
The Van Houten selection, which provides 26 variants of chocolate products including Fairtrade, low sugar and white chocolate, sits at the pinnacle of the company’s product range. It is renowned for providing an indulgent and authentic chocolate drink with a conscience, thanks to its Fairtrade credentials and Barry Callebaut’s commitment to sustainability.
Head of sales for Barry Callebaut Beverages in the UK, Paula Bentley said: “We’ve discovered that facilities managers and vending providers are continuing to prioritise quality hot drinks, despite the impact of Brexit. A good quality chocolate beverage is an affordable luxury and it is great to see that our customers aren’t compromising; consumers still want the very best when it comes to hot chocolate and this is where the legacy of the brand comes into play, giving the drink its wide appeal.”
Last year, Barry Callebaut strengthened its sustainability positioning with a manifesto, ‘Forever Chocolate’, outlining a series of promises to target 100% sustainable chocolate by 2025, in a bid to make it the norm. The group’s pledges include eradicating child labour from the supply chain, lifting more than 500,000 cocoa farmers out of poverty, being carbon and forest positive and using 100% sustainable products in all of the company’s ingredients.
