Quench your thirst with a Gatorade Sports drink from Selecta’s vending machines and you could be in with a chance to win a luxury sports holiday! Selecta, Europe’s leading vending operator has teamed up with Britvic, exclusive distributors of Gatorade Sports drinks to bring consumers the hottest vending promotion of the summer!
Exclusive to Selecta, the text-to-win promotion offers Selecta consumers the chance to win a luxury sports holiday by simply quenching their thirst! Over the next three months, consumers are encouraged to snap up a bottle of Gatorade from a Selecta vending machine and text ‘Selecta’ followed by their unique bottle code (found under the label) for a chance to win the luxury sports holiday for two.
The Selecta and Britvic partnership will see this summer’s biggest vending promotion run across 4,100 Selecta snack and cold drinks vending machines in Business & Industry and public vending sites across the UK and Ireland. The promotion is supported with eye catching POS highlighting the Gatorade promotion that will drive consumer awareness at the point of purchase.
“Selecta is delighted to have an exclusive vending partnership with Britvic; as Europe’s leading vending operator we are committed to being the first to bring our consumers the biggest brands from across the globe. This fantastic promotion comes in a long line of campaigns we are planning this year, to support our customers and give added value to our consumers’ vending experience,” said Jonathan Barr, Sales & Marketing Director, Selecta UK
The vending promotion is a UK first for Gatorade who has just recently entered the UK market.
“This promotion is a UK first for Gatorade, which as a brand has made fantastic in-roads into the market since its launch in 2008. As number one sports drink in the world by some margin, with the added benefit of the exclusive ‘no artificial’ formulation in the UK market, it is fantastic to be able to work with Selecta in this major consumer facing promotion. The campaign demonstrates the benefits of branded suppliers working in close partnership with leading vending operators to deliver compelling and bespoke vending solutions, to drive sales at point-of-purchase,” added Trystan Farnworth, Head of Vending.
