Real milkshake at the touch of a button

With the ‘milkshake market’ booming (flavoured milk was up by more than £15m to £156.7m in 2017) and a new wave of millennials fuelling the rapid growth of the Grab and Go sector, Rich Products – a supplier of frozen food and beverages – has launched the a self-serve milkshake solution in the UK.

Offering leisure operators the opportunity to boost revenue, f’real is a self-serve, touchscreen milkshake vending.

Featuring real ice-cream and fresh ingredients with no artificial colours or flavours, the machine uses touchscreen technology to allow consumers to make their own shake in just 60 seconds. Consumers choose their preferred flavour, peel off the foil seal, then blend their milkshake to their exact preference, using one touch blending.

For operators, the solution is said to be easy to maintain because of the automatic sanitisation and minimal cleaning (all ingredients are pre-measured in a frozen cup.)

f’real has already enjoyed success across the Atlantic and following launches at Merlin Entertainments and The Light Cinema, the business is anticipating similar success in UK.

Emma Wood, head of f’real EME at Rich Products says: “Milkshake is making a comeback, fuelled by a new generation of millennials who are shunning alcohol in favour of innovative, indulgent beverages that tick the boxes of flavour, fun, and authenticity.

“Alongside this, the rise of agile working and 24/7 lifestyles means they are on the go more than previous generations, and expect quality food and drink wherever they are, and at whatever time of the day.

“This is where f’real comes in – it fills the gap in the market for a premium milkshake that taps into the demand for both convenience and quality.”