After many months spent contesting the Ofcom/FSA rulings regarding advertising certain foods to children, California Raisins have announced that raisins now pass the Nutrient Profile set out by the Food Standards Agency. This means that raisins are now approved...

GlaxoSmithKline’s Ribena factory at Coleford, in the Forest of Dean in Gloucester in the UK, has been given the go-ahead to build a £70m bottling plant. Although the plant will only create around twenty new jobs, company spokesman, John...

Arla Foods has postponed the launch of new-look packaging for its Cravendale and Anchor brands, which would have seen the Arla brand name taking centre stage. The milk brand leader had unveiled new packaging in March at IFE; the...

Unilever announce the launch of a global salt reduction strategy for its foods portfolio, covering more than 22,000 products. The company has committed to a reduction in salt across its products to target a dietary intake of 6g of...

Beginning this June, Red Bull will expand its energy options in the U.S. with Red Bull Energy Shot and Red Bull Sugarfree Shot. Red Bull’s entry into the shot category will grow its consumer base by introducing a premium...

Multi Vend Solutions, the Halifax based vending machine refurbishment company are pleased to announce their transfer from probationary membership of the AVA to full membership, following successful accreditation to the AVA Quality Standard. The company, who started trading in...

Watchdogs have banned an advertisement for pomegranate drink POM Wonderful that promised buyers that the drink would help them ‘cheat death’, because it won’t really make them immortal. The poster showed a bottle of the juice with a severed...

McVitie’s Minis, the mini versions of the nation’s favourite McVitie’s biscuits, arrived on UK TV screens for the first time on 1 May. The TV advertising forms part of a broader £1.6 million marketing campaign to raise awareness of...