McVitie’s Minis, the mini versions of the nation’s favourite McVitie’s biscuits, arrived on UK TV screens for the first time on 1 May. The TV advertising forms part of a broader £1.6 million marketing campaign to raise awareness of the brand and create sales and profit opportunities for retailers.
The TV campaign, introduced by United Biscuits UK, will be on air for six weeks and focus on the portability of the Minis range.
