Red Bull Energy Drink Expands in US

Beginning this June, Red Bull will expand its energy options in the U.S. with Red Bull Energy Shot and Red Bull Sugarfree Shot. Red Bull’s entry into the shot category will grow its consumer base by introducing a premium shot from a trusted brand. Red Bull Energy Shot will engage new consumers, create new consumption occasions for Red Bull and deliver incremental business. Red Bull Energy Shot comes in re-sealable, 2-ounce bottles that don’t need to be refrigerated, making them an on-the-go source of energy.