Mike Gardner, sales and marketing director, IP Foodservice Europe Ltd: “International Paper continues to provide the vending world with products to replicate the High Street by supplying customers with 8oz, 10oz and 12oz size cups – cups that they would normally get if they visited a high street chain coffee house. The operators that we are dealing with in the vending world appreciate that the days of the 7oz plastic cup are in decline. We are a far more sophisticated consumer society now and we get disgruntled easily if we don’t have the best possible experience. To make a positive impact on customer experience and profits, you have to continuously raise the bar in order to encourage people to regularly use our coffee machines and that’s what we are doing with our Barista range.”
