This August, as the Official Treat Provider of the London 2012 Olympic and Paralympic Games, Cadbury is kicking off a two year campaign which will see the nation split into two teams and immersed in game play in the lead up to London 2012.
Despite 68% of adults believing it is important to have time to play games, just under half (49%) are too busy, putting their happiness and success at risk. The concept, Spots v Stripes, aims to address this as it is a game that anybody can play, at anytime with anyone. Cadbury will be inviting the nation to divide into two teams – the Spots and the Stripes, and to participate, all consumers need to do is join one of the teams by signing up on the website which goes live on the 2nd August and begin scoring points. Any game will count – from running races to eye spy, crazy golf to shoe golf; as long as you can score a point, you can play.
As part of the launch of the Spots v Stripes national game, Cadbury is introducing a brand new product. Challenge Bar is a cleverly designed milk chocolate and white chocolate single block to be shared between a Spot player and a Stripe player. On shelves for a limited period from 23rd August, the bar is divided into three sections; one spotty, one stripy and one chunk in the middle which the Spot and the Stripe must play for.
In addition to Challenge Bar, Cadbury is turning the wrapper for many of its core range spotty or stripy. Cadbury Dairy Milk, Cadbury Crunchie, Cadbury Dairy Milk Caramel, Cadbury Wispa, Cadbury Twirl and Cadbury Double Decker will all receive a Spots v Stripes facelift along with multi-packs and some sharing bags, such as Cadbury Dairy Milk Buttons. Each outer will contain a mixture of spotty and stripy wrapped favourites and a selection of the spotty and stripy bars will also include an eye-catching on-pack promotion.
For more information on Spots v Stripes, please visit www.spotsvstripes.com