Slazenger hits the shelves in price marked packs

Slazenger S1 sports drinks are now available to independent retailers throughout the London area in 69p price marked packs.

The new packs create an opportunity to capitalise on a previously untapped market for a branded sports drink at a value for money price point in the steadily growing sports drinks sector. The rebranded bottles stand out on shelf and encourage impulse purchasing by consumers, which will help boost sales.

Neal Haworth, category marketing manager (soft drinks) at Aimia Foods, comments: “The new Slazenger S1 price marked packs are great news for retailers and customers alike. Not only will the price point stand out in the chiller, but it will encourage sales from customers looking for great value.”

The hypotonic drinks are available in two flavours, mixed berry and orange, and come in 500ml bottles.