Water coolers trade show ‘gets better every year’

The annual showcase for the water cooler industry, the British Water Cooler Association (BWCA) trade show, is being held this month on March 28.

The free trade show features a number of new exhibitors plus many returning exhibitors showing new equipment and services on their stands.

The event, sponsored by Crystal Mountain, runs from 1pm-5pm at the Nottingham Belfry Hotel, Nottingham, NG8 6PY. There will be opportunities to support BWCA’s chosen charity – Just a Drop – via events at the trade show and a charity auction at a gala dinner following the trade show.

In addition, exhibitor and BWCA member, AA First, has supported Just a Drop by donating £1,000.  Other companies are supporting the charity at their stands.

Why you should attend the event:

There will be plenty of content for FMs and all those in procurement, servicing and safety of watercoolers.

It will focus on the water cooler industry solely, including manufacturers, suppliers and bottlers.

It will preview the latest innovations and developments.

It will be a meeting place for industry professionals.

It is being held in a central UK location in easy reach of M1, East Midlands Airport and trains.

Free seminars including a session by James Peterson, product manager for Crystal ISon Improving Dealer Profitability:  Reducing Water Cooler Downtime and Unplanned Service Visits with UVC LED Reactors.

He will describe the benefits of UVC LED based reactors for both water cooler OEM installation and dealer retrofits. The seminar will cover how this new technology offers significant benefits over traditional mercury lamp disinfection and microbial reduction filters.

There are several promotions and offers taking place on exhibitor stands where delegates can find information about innovative new products and samples, win a water bottle or champagne and support Just a Drop.

New products are on display will be from companies such as AA First and Cosmetal. Meanwhile Calomax will give free torch to visitors in return for a Just a Drop donation. H20 Direct will offer free samples of their Microfilter;  Kleena Coola will give 10 per cent of on-day profits to Just a Drop; Cascade National Service is running a business card draw for a bottle of Champagne.

In addition gunnercooke LLP, a specialist law team will be available to speak to delegates about the legal services the firm offers. Delegates can also have fun by coming to the stand to play a Legal Quiz with a chance to win one of gunnercooke’s eco-friendly water bottles.

The BWCA Trade Show follows the morning BWCA conference at the same venue. The conference is a ticketed event and those wishing to attend must pay and register in advance.

Booking details for conference delegates and for exhibitors are available online at


Phillipa Atkinson-Clow, general manager of the BWCA, said: “The exhibitor line-up gets better every year. In addition to distributors and suppliers working directly in the water cooler sector, this year we also have advisors to the industry, such as legal firms. It’s a great event for those who want to get to grips with the latest thinking and the latest ways of supplying healthy hydration.

“We thank our sponsors for supporting the event so generously; those who have supported the Just a Drop charity with donations, donations-in-kind for the auction, or promotions on their stands; and we thank the exhibitors for arranging what promises to be another vibrant and fascinating event”.