The UK water dispense industry experienced a drop in unit placements in 2024, falling below 785,000 machines in operation, according to the latest UK Water Dispense Market report from Zenith Global Commercial.

This decline reflects the market’s maturity, the continued prevalence of hybrid working arrangements, and the impact of an unusually rainy summer that softened sales momentum. Despite the decrease in unit count, industry revenue rose by 8.5% to £191.9 million, driven by strong growth in integrated tap system (ITS) sales and higher pricing in bulk bottled water supply.

“2024 marked a year of resilience and value-led growth,” commented Zenith Global commercial consulting director Akos Petri. “While total unit numbers dipped, revenue performance was solid thanks to the sector’s ability to adapt with higher-value offerings and strategic pricing.

Among other findings presented from the Zenith Global Commercial report:

  • The average bottled water throughput per dispenser was 793 litres, saving on plastic use by providing returnable and refillable bottles.
  • The number of integrated tap systems has grown 22% in the past five years.
  • Point of use for homes was the fastest growing segment in 2024.

Zenith Global forecasts a moderate growth over the coming five years to 2029, taking the total number of water dispensers up to 803,000.

The Zenith Global UK Water Dispense Report contains fully segmented market analysis with tables, charts and commentary including forecasts to 2029. For further information contact phillipa.clow@twha.co.uk