The Guv’nor, a new range of three ready-to-drink iced coffees from Tom Parker Creamery, known for their free-range creams and flavoured whole milks, is shaking up the Cold coffee RTD category.
The branding pays homage to the down-to-earth work hard, play harder ethic of founder Tom Parker, aka The Guv’nor, who started farming in 1921 with just 14 cows delivering milk from his horse and cart. Even after the business took off with a painted fleet of horse drawn milk floats, he always described himself as ‘the local milkman’.
Tom Parker chief executive, Rob Yates comments: “The cold coffee RTD category represents a huge opportunity for retailers as one of the key growth drivers of the UK coffee category. We know that this category speaks to Gen Z consumers, who show a preference for RTD cold coffee because it hits the spot when it comes to convenience, energy, and innovation.
“The Guv’nor Iced Coffee range is all about bringing busy coffee consumers on the go, down-to-earth goodness, made with the best natural ingredients that deliver character, style, substance and, of course, great taste with every sip.”
According to Kantar, the retail coffee category is worth more than £1.6 billion and more than 24 million households buy coffee in the UK. As a nation we drink 98 million cups of it a day (British Coffee Association) and Mintel are predicting that by 2028 the UK could spend more than £2.17 billion on coffee.
The range is presented in a traditional glass bottle with a metal cap for a nostalgic touch and paper labels, making them fully recyclable and resealable.
