Midlands businesses partner to offer vegan-friendly coffee

Midlands businesses So Pure Beverage Technology and independent vegan eatery, Land Restaurant have joined forces as research shows coffee drinkers choosing plant-based milk is on the rise.

So Pure’s Barista Piccolo tabletop coffee machine is now installed in the restaurant’s city-centre Great Western Arcade location, allowing Land Restaurant to deliver a new experience to its customers throughout 2021 and beyond without compromising on flavour or taste and remaining vegan-friendly at the same time.

Adrian Luck, head chef at Land Restaurant, commented on the collaboration: “It’s always been our mission to offer high quality, innovative fine dining for vegans and non-vegans alike across the West Midlands, and we’re delighted to be partnering with So Pure to make this a reality. After noticing a huge spike in coffee sales over the past year, we knew it was time to upgrade our facilities in order to both meet and exceed customer expectations.

It’s a common misconception that for those who choose dairy alternatives over traditional cow’s milk are ‘missing out’ and we hope that our new So Pure machine proves that this certainly isn’t the case.”

Suky Matharu, managing director of So Pure, said: “With a record £12m in sales for the plant-based food and drink category in the first two weeks of 2021 alone, it’s clear that growing consumer demand for vegan-friendly options will be an upward trend over the coming months. On the back of our most recent product launch, the So Pure Ivory edition (which is suitable for all types of milk) we are committed to offering inclusive coffee solutions to our customers.”