British spring water in sustainable box launched in UK

Water in a Box, the sustainable British water brand that pioneered repackaging water into environmentally friendly cartons, is relaunching a range of 100% British-sourced water in a carton bottle combidome.

The Water in a Box range now includes a 500ml plain spring in combidome from SIG and four 330ml Tetra cartons (plain spring, lemon & lime, orange & peach and strawberry). The brand’s ethos has always been to reduce the use of PET plastic in the bottled water category by repackaging spring water into something that is better for the environment.

The new 500ml lightweight combidome carton bottle from SIG combines the best features of a carton and a bottle, with convenient handling for consumers and easy opening and pouring from the single action domeTwist closure. The lightweight carton is said to have an excellent environmental footprint, as it is fully recyclable and largely made from FSC-certified paperboard. It is also lightweight, yet robust.

Water in a Box has historically sourced the spring water for its 500ml plain water from Germany but as part of its Better Water, Better World sustainability commitment it has moved all its sourcing to the Mendip Hills, Somerset.

Moving to 100% British water significantly reduces Water in a Box’s carbon footprint and will help the business work towards its carbon neutral status.

David Grannell, managing director of Water in a Box said: “We’ve always stayed close to our mission to provide a range of truly sustainable boxed water which is renewable, environmentally friendly and has a lower carbon footprint than PET.

“We believe this focus on sustainable packaging, 100% British water, and a powerful new brand that emphasises our environmental credentials will help transform the bottled water category for the better.”

Russ Lisle, key account manager at SIG said: “The combidome carton bottle stands out in retail and offers consumers the best features of both a carton and a bottle, with an excellent environmental footprint.”

Mr Grannell added: “Consumers want an alternative to PET plastic water bottles and they want more sustainable options for on-the-go drinking occasions. There has been a move to repackage water into RPET (recycled PET) but this isn’t a sustainable long-term solution as it still requires the manufacture of virgin PET. Water in a Box is truly a better water for a better world.”

Water in a Box is available in 330ml and 500ml natural and 330ml lemon & lime, orange & peach and strawberry flavours. Find it in TK Maxx stores and in a variety of cafes, bars, gyms and hair salons via a number of UK wholesalers and distributors. It is also available in a number of event stadia; Man City/Etihad, Santa Pod and in leisure parks such as Yorkshire Wildlife, The Deep in Hull and Colchester Zoo.