Lyons Instant Coffee has launched its Signature Freeze Dried Coffee into the vending and OCS markets. Lyons are partnering with vending’s leading wholesaler, Automatic Retailing Northern, (ARN), to supply the growing number of vending operators nationwide that are already using the product and to make it easier for new customers to share in the spoils of the Signature taste revolution.
Signature Freeze Dried Coffee, offered in standard 300g soft pouches, is available with a special introductory offer during March and April in the run up to the brand’s debut at Vendex. Visitors to the show, at the Motor Cycle Museum on 9thApril, are invited to sample the taste of Signature Freeze Dried Coffee on the What Price Solutions stand, No 69, where it will be showcased through the award-winning Vitro S1 machine from Coffeetek
The Lyons brand’s heritage goes back to the 1894, when the first teashop bearing the Lyons name was opened. The first of the iconic Lyon’s Corner House outlets opened in 1909 and until 1977, they were synonymous with British elegance and quality.
“When the Lyons Instant Coffee brand was re-launched in 2013, our first task was to re-establish it in today’s highly competitive market place”, Lyons Instant Coffee director Jim Cain says. “Now, our aim is to move Signature Freeze Dried Coffee forward with a fresh, revitalised image and a complete range of new products designed to satisfy the demands of discerning consumers for top quality and great value.”
It’s a strategy that’s delivering: In October 2018, Lyons Instant Coffee was rated by Kantar World panel as the fastest growing instant coffee brand in the UK.
“2018 was a fabulous year for us”, Jim says, “we really couldn’t have hoped for more… Our focus on delivering great quality at an affordable price, exemplified by Signature Freeze Dried Coffee, clearly resonates, with the great British public and we’re confident that our plans for 2019 will deliver the next chapter in this amazing success story.”
To Order Signature Freeze Dried Coffee:
Existing ARN customers, contact your representative.
Or – Contact Jim Cain by e-mail: jim@lyonsinstantcoffee.co.uk
