The 10 snacks that came out on top:
Walkers Max Chargrilled Steak
Kit-Kat 4 Finger Bar
Walkers Cheese & Onion
McVities Mini Cheddars
Walkers Ready Salted
Walkers Doritos Extreme Chili Heatwave
The most popular snack is the Cadbury Twirl closely followed by Walkers Max Chargrilled Steak and Kinder Bueno. The results showed that the people of the UK prefer to snack on chocolate bars over crisps.
In the crisp category, the Max Chargrilled Steak was the most popular followed by Walkers Cheese & Onion, controversially ahead of Walkers Ready Salted, which settles that age-old debate.
Across different locations in the UK, Selecta’s analysis showed that snack preferences differ by region. For instance, in the north of England, consumers typically opted for more biscuit products however, in the south of England sales were highest for chocolate bars and sweets.