Schaerer chief executive Jörg Schwartze
In order to satisfy the specific requirements of Asian customers and to optimise the overseas supply chain in the future, coffee machine manufacturer Schaerer has started a strategic partnership with Chinese company Jetinno in the field of free-standing vending machines.
The goal is to further promote the Schaerer Premium Coffee Corner coffee-to-go-concept and to produce the customisable housing of the self-service machines locally for the Asian market.
Schaerer CEO Jörg Schwartze said: “With Jetinno, we have an experienced partner who can support us in expanding into this very important segment in a highly attractive market.”
Jetinno chief executive Eric Wu said: “We are happy that the cooperation with Schaerer brings a new chapter. We believe we can satisfy Asian customers’ requirements better by combining the advantages of Schaerer and Jetinno.”
