Rise in sales for birchwood cutlery

Quality disposables manufacturer and supplier, Herald has experienced a consistent rise in sales of its natural birchwood cutlery, stirrers and skewers as the trend for natural products, including wood and paper, continues.

The company began to extend its wooden product range a few years ago and has steadily added to its selection, year on year, as the requirement for these products has shown no signs of abating. Part of Rootier range, the wooden cutlery, stirrers and skewers have become best sellers in recent months as the consumer continues to drive demand in the UK market.

Managing director of Herald, Yogesh Patel comments: “When it comes to quality disposables, the consumer wants more options than just plastic, and the catering industry is certainly keen to offer the end user a greater choice.

“Natural products are generally regarded as more environmentally-friendly, presenting a conscientious, worthy option that sits better with the growing majority. We’ve thoroughly embraced this concept and are constantly extending our overall range to cover a full mix of materials, including eco and completely compostable choices.”

Herald’s Rootier selection also includes ice-cream and lolly sticks, ice-cream spoons and chopsticks. It sits alongside the popular Mr Chip birchwood chip fork, which has established its own following in recent years with the brand securing almost 100 per cent of repeat business for Herald. Yogesh adds: “Mr Chip is a personal favourite of mine as the customers love it and that single product accounts for a large proportion of our wooden catering disposables turnover.”

With over 30 years since its inception, Herald is renowned for its vast catalogue of goods that provides an unrivalled breadth of choice. It’s been careful not to sacrifice quality for price and adheres to a standard, refusing to stock products that fall below a certain grade in order to protect the company’s reputation and its customers’ expectation. A member of the Foodservice Packaging Association, Herald is a family-led concern.