The ‘to go’ market is not just a trend; it’s an active area that continues to redefine the way consumers experience food and drinks on the move. With early insights from the AVA 2023 Census (due to be launched this month), a clear picture emerges of the soaring popularity and promising opportunities within this thriving sector.
One of the standout stars in the ‘to go’ market is undoubtedly the Coffee-to-Go segment. With installations covering public spaces and workplaces, these machines boast impactful branding and premium offerings. Utilising large paper cups and often featuring Bean-to-Cup technology, they provide consumers with the convenience of freshly brewed coffee, including cappuccinos and lattes made with fresh liquid milk. Despite the premium pricing compared to standard vending options, Coffee-to-Go has witnessed remarkable growth, with a staggering 18% year-on-year increase and an impressive 40% surge over the past five years, reaching a market value of £760 million.
While established brands like Costa dominate the landscape, there’s a notable emergence of vending operators in the Coffee-to-Go arena, commanding a share worth over £25 million. This signals a significant shift in consumer preferences, with vending machines becoming a remarkable contender in the competitive ‘to go’ market.
AVA chief executive, David Lewellyn said: “The opportunities within the ‘to go’ market are ripe for the picking. With consumers leading increasingly busy lifestyles, the demand for convenient, high-quality food and drinks on the move continues to soar. Vending operators have a unique opportunity to capitalise on this trend by leveraging innovative technologies, premium offerings, and strategic partnerships to deliver an unparalleled ‘to go’ experience.
“As the ‘to go’ market continues to evolve and expand, operators can carve out their niche, catering to the diverse needs and preferences of on-the-go consumers. By staying ahead of the curve and embracing the changing dynamics of the market, the future looks exceptionally bright for those ready to seize the opportunities that lie within the bustling ‘to go’ landscape.”
