New global research has revealed more people are purchasing takeaway or delivery orders today than they were before the recent increase in cost of living.
The survey, which was commissioned by Deliverect and conducted by Censuswide, found that 57.34% of consumers are now purchasing up to three takeaways in a week now, in comparison to 49% prior to the inflation increase.
The research reveals that while people are putting more thought behind how they spend their money, they are more likely to cut back on other activities such as buying clothing (44%), going out for drinks and dinner (47%) and traveling (43%) more.
“Undoubtedly people are becoming more conscious of where they’re spending as we witness a rise in inflation and cost of living globally,” said Zhong Xu, chief executive and co-founder of Deliverect.
“The research findings may be surprising to some, but evidently people are continuing to prioritize and enjoy the convenience of takeaway and food delivery – yet their expectations continue to rise. Quality, consistency, and speed will help restaurants stand out from the crowd. Technology is here to help the food service community manage everything that goes into digital orders to come out more profitable and operationally savvy than before.”