Nayax introduces consumer loyalty app

Global fintech company Nayax is launching a new version of Monyx Wallet, its payment app with added consumer engagement capabilities.

For operators of unattended, automated businesses using Nayax cashless payment solutions, this marketing platform enables digitisation of retail marketing concepts, offering consumers engaging campaigns with rewarding saving opportunities.

With a direct channel to communicate with consumers, operators are able to offer improved customer service that could turn one-time consumers into regular customers.

Monyx Wallet offer consumers the option to pay with their phones at Nayax-integrated machines and opens payment up to those who aren’t carrying cash.

Consumers can also use the app to track their purchases and gain loyalty benefits, including discounts, punch cards, cash back and bonus credit.

These benefits can be applied to all sorts of unattended businesses including vending machines, kiosks, office coffee services, laundromats, amusement and kiddie rides, and car washes.

Operators can manage and customise campaigns with Nayax’s Management Suite and track each campaign’s success. With Monyx Wallet, operators are able to digitise their refund process, saving time and reducing operational costs.

Closed-loop environments such as corporate workplaces, universities, hospitals or airports can also take advantage of the consumer engagement capabilities, associating employee cards with the app to offer staff discounts.

Third-party loyalty apps can also benefit from Monyx Wallet’s payment and engagement features via a SDK framework, which integrates Nayax’s digital wallet capabilities into existing apps.

Yair Nechmad, CEO, Nayax sai: “Nayax believes relationships are key to retaining regular customers. A boost in sales is beneficial for any business but repeat business is better for long term success. For consumers at unattended machines the business owner is anonymous – Monyx Wallet’s marketing tools help operators develop more of a relationship with their consumers, and support operators in promoting their business. By nurturing loyalty operators set themselves up for a future with consistent revenue.”