Leading refreshments and vending business Broderick’s is helping Liverpool John Moores University to become a cashless campus ahead of students’ return in September.
The latest adopter of Broderick’s ground-breaking Pay4Vend app, each of the university vending machines – from meeting places and social zones to the library – will have the app enabled. This means that staff, students and visitors can choose and pay for their refreshments without ever having to touch a machine.
Playing an important role in John Moores University’s plans for delivering a safe and thoughtful return to campus at a time when hygiene is at the front of everyone’s mind, the app also injects a little fun and excitement into socially-distanced snacking.
As a welcome gift, Broderick’s is loading a free £10 credit onto every student and member of staff’s app account. With the vending machines stocked with innovative, independent and household drink and snack brands, people on campus are in for a treat. What’s more, every time they purchase from the vending machine, they’re entered into a virtual raffle, with the chance to win prizes ranging from a free coffee, through to vouchers for high street clothing stores.
Broderick’s supports emerging food and drinks brands, with an annual Battle of the Brands challenge that sees companies vying for a free spot in the vending machines to help launch to an on-target audience. Usually a January initiative, this year Broderick’s is opening its doors early to give brands a boost, helping them bounce back from the COVID effect on business.
Managing director John Broderick said: “Broderick’s Battle of the Brands gives energetic snacking start-ups the chance to showcase their products to a really engaged audience. All Broderick’s vending machines have intelligent telemetry which allows us to feedback real-time sales and marketing data. That’s gold dust as a resource for businesses looking to build and hone their offering by learning from consumer behaviour. Brands are excited to get on board and we have a range of snacks and drinks that we can’t wait to showcase in September.’’
One timely and much-needed product to launch in Broderick’s campus machines is a range of CBD infused chilled beverages by Calmdrinks. From energy-boosting Americano cold-brew coffee to fruitily flavoured sparkling waters, the drinks are designed to bring an element of calm as well as refreshment to the consumer.
Peter Robinson, head of catering at Liverpool John Moores University, said: “Selecting the Broderick’s app made sense on so many levels. The university has been working tirelessly to adapt the campus to make it safe. Working with Broderick’s is an example of the clever thinking behind our initiative – not only is hygiene front and foremost, the vending business is helping us to manage it in a way that retains the fun and friendly atmosphere we’re known for as a university.
“I know our students and staff will be thrilled with the app and we look forward to seeing it flourish on campus alongside our returning students.”
