Rustlers, the chilled ready meals brand, is helping small- and medium-sized stores drive food-to-go sales and profits with the launch of a new small footprint unit.
Designed to be a low-risk, low-commitment food-to-go solution, the units contain a digital screen for advertising, alongside the pre-programmed microwave featured in previous versions.
Stores that introduce the machines in store before the end of the year will receive a free Rustlers food-to-go launch kit. Machines are priced from just £2,500 but it is believed retailers could see the machines pay for themselves with just one sale per day.
Ross Davison, head of convenience at Rustlers, said: “With 51% of Rustlers consumed at lunchtime, the brand is already synonymous with being a market leader in quick food solutions on the move. The launch of our new food-to-go unit and Launch Kit demonstrates our commitment to helping smaller stores win their fair share of the growing lunchtime opportunity.”
