Innobev awards winners announced

The winners of the 2021 InnoBev Awards were announced on 11 May in an online awards ceremony during the 2021 UK Soft Drinks Conference.

Organised by food and drink experts Zenith Global with support from category sponsor Salomons & Partners, the fifth annual awards attracted over 180 entries from soft drinks innovators worldwide.

The Winners

Best Low/No Sugar Drink

Get More Vits – Get More Vits

Vitalize Labs LLC dba EBOOST – SUPER FUEL

Best Functional Drink

InnoBev Ltd – BioLift

Best Premium Drink

Nestlé – NESCAFE NATIV Cascara

Best CBD/Hemp Drink

AVER – Boost CBD Drink (25mg)

Best in Can

PepsiCo – Pepsi Culture Can LTO – Mexico

San Pellegrino Essenza – Ball Beverage Packaging EMEA

Best in Glass

GEMELLii Drinks GmbH – GEMELLii Drinks

Best in PET

PepsiCo – LIFEWTR S1 Arte Sin Fronteras – Mexico

Best Packaging / Label Design

Alzamora Group – LatCub Premium

Best Marketing/Social Media Campaign

The Naked Collective – DAP So.Beer

Best Technology Innovation 

Tera Food and Beverage Co., Ltd – QminC

Best New Brand

Vitalize Labs LLC dba EBOOST – SUPER FUEL

Best Brand Extension

San Pellegrino Essenza – Ball Beverage Packaging EMEA

Best New Drink Concept

Maria & Craig’s – Maria & Craig’s CBD Botanical Spirit