Described as the world’s largest ham chain, Enrique Tomás, has implemented a new digital signage platform in its new model of vending machines launched at Barcelona Airport.
The first phase includes a total of 30 stores, distributed at strategic points throughout the Barcelona airport, which automatically offer, 24 hours a day, a wide variety of the brand’s products.
Consumers can find everything from different varieties of Iberian ham and acorn-fed ham sandwiches to ham packets, as well as potato chips and other snacks and natural orange juices. You can also find the brand’s new star product, Tomasón, a soft bread with shavings of ham.
Each of the vending machines is equipped with between one and five branded 50” LCD screens which, thanks to the manufacture of custom-made brackets, can be anchored to the vending machines, ensuring perfect digital communication of the entire range of products and helping to promote, attract and increase sales.
These displays work as an all-in-one solution with nsign.tv’s digital signage player integrated. This helps to reduce hardware investment thanks to the functionality of the nsign.tv platform.
Enrique Tomás opted for a green signage approach to make it more sustainable. Jorge Cruz, CIO of Enrique Tomás said: “We wanted a software that was lightweight and could work with an internal player inside the screen to minimise the electronic components at the physical point.”
This is how Enrique Tomás is able to manage its product campaigns and broadcast its corporate image on the vending machine displays.
Jorge added: “Thanks to nsign.tv we can synchronize multiple screens regardless of their size and location. We also value the platform’s ability to schedule different broadcast slots and schedules in different periods with campaign validity dates, as well as the fact that it allows us to use different content formats.
The platform is proving to be very intuitive and allows us to easily organize all devices according to locations and categorize content that can be reused in different broadcast and sequencing groups.”
In the future, Enrique Tomás intends to expand this unassisted vending model to new locations with high foot traffic and consumption needs, such as subway stations, transportation interchanges, football stadiums or large companies.
Toni Viñals, chief executive of nsign.tv, concludes: “We are very pleased that our platform has been chosen by Enrique Tomás. Digital signage will allow them to create a wow effect to attract their customers and thus increase sales through dynamic and attractive visual content.”
