Britain becoming hydration nation

With water drinks driving beverage market growth around the world, plans have been announced for the 28th annual UK Water Drinks Conference on March 24, 2020 in central London.

Speakers include the global heads of sustainability and hydration research from international market leaders Nestlé and Danone along with chief executives from Danone, Harrogate, Highland Spring and Nestlé.

Other speakers from Kantar and Zenith Global will focus on market developments and prospects. Innovation will feature strongly, with topics including cannabidiol waters and biodegradable bottles.

“So many of the changes in consumer drinking choices from alcohol content to sugar content are pointing in the direction of water,” commented Richard Hall, chairman of food and drink experts Zenith Global. “Our theme of Hydration Nation reflects the goal of healthy living while also addressing demands for sustainability.”

The event is designed for business leaders, innovators, retailers, suppliers and advisers to gain a complete overview of consumer and market trends along with the most promising opportunities.

Zenith Global will also be launching its 2020 UK Water Drinks Market Report at the conference, with insightful commentary and statistics from 2014 and projections to 2025, including figures on segments and packaging, companies and brands, distribution and foreign trade.