SEB Professional hosted a two-day event in Prague on January 19 and 20, welcoming partners and industry professionals.
The event marked the presentation of different innovations from WMF, Schaerer, La San Marco and Zummo.
A highlight of the event was the presentation of the new coffee machines WMF Peak 50 and WMF Elevation 10. They are said to represent the next generation of entry-level professional coffee machines, combining smart technology, modern design and reliable performance.
Manufactured at SEB Professional’s new state-of-the-art production facility in Shaoxing, China, the new coffee machines are designed to be used in small to medium-sized spaces. The machines attracted strong interest, underlining SEB Professional’s commitment to continuously raising standards across all customer segments.
The Prague Commercial Partner Event 2026 also delivered a comprehensive showcase of innovations from across the SEB Professional Beverage brand. Guests were able to see first-hand the latest developments and solutions from WMF, Schaerer, La San Marco and Zummo, like new functionalities for the semi-automatic portafilter machine WMF espresso NEXT, the new cool brewed function for the WMF 1500 F and the innovative 2-step ice machine operation solution from Schaerer.
Live demonstrations, expert presentations and hands-on product experiences created a dynamic and engaging atmosphere, allowing attendees to experience both the new innovations and the broader SEB Professional portfolio.
Radek Matuszewski, VP coffee Europe/UK, Nordics & Eastern Europe, said: “The success of the Prague Commercial Partner Event 2026 reflects the strength of our partnerships and our commitment to innovation. Over two exceptional days, we introduced Elevation 10 and Peak 50 — among other innovations — which received a very positive response.”
