Volvic Touch of Fruit on-the-go

volvixBrits can now enjoy their favourite Volvic Touch of Fruit flavours on-the-go

Danone‘s Volvic bottled water brand is expanding its Touch of Fruit Sparkling range with the launch its two best-selling flavours, Strawberry & Raspberry and Lemon & Lime, in a new on-the-go 50cl format.

The Touch of Fruit Sparkling range is made from lightly sparkling Volvic natural mineral water, with natural fruit flavours, sugar and sweetener from a natural source. The range launched in January 2015 in 92cl sharing bottles.

The launch will be supported with in store promotion across the UK, including a sampling campaign to raise its profile and drive trial. Volvic Touch of Fruit will launch a £2m above the line campaign in May, which will include TV, out of home advertising, and digital, which will also strongly benefit the new on-the-go packs.

Tom Hickton, Volvic senior brand manager, commented: “Volvic Touch of Fruit Sparkling has performed well this year, tapping into more enjoyable, natural need-states.”