Preparations are in full swing for the next edition of Venditalia, one of the most important international vending events, scheduled from 15 to 18 May 2024 in the Fieramilano Rho fairground in Milan.
Organised by Venditalia Servizi and promoted by Confida, the Italian Association of Vending Machines, Venditalia has secured more than 250 exhibitors, 33% of whom are foreign.
The event will take place at an important time in the vending sector. In Italy in 2023 there were almost 4,000 (3,742) activities in the sector, (+1.5% compared to 2022; source: elaboration of the Business Register for CONFIDA, Italian Association of Automatic Distribution, on data for the fourth quarter of 2023).
Vending machines installed in Italy exceeded 835,000 units resulting in a turnover of €1.5 billion. The region of Lombardia, with its 478 vending companies, remains in first place and is confirmed as the Italian vending valley, with a weight of 13% of the national figure. Milano, with 208 companies, is the second city in terms of number of companies after Rome (with 249 companies).
Venditalia will as usual offer visitors a chance to experience the best the industry has to offer in terms of machines, services and products with a particular focus on sustainability.
In line with this trend, Venditalia has started calculating the carbon footprint of the event, with the collaboration of Fiera Milano. This is the first event hosted in the Fiera Milano fairground to start a carbon footprint calculation, which involves the entire production chain of the event, from the engagement of the exhibitor to the dismantling.
Fiera Milano has, in fact, calculated the emissions of the last edition of Venditalia. The calculation was carried out taking into account pre-event activities, during the event (where visitor and exhibitor mobility had a strong impact) and post-event (where waste had a strong influence).
Starting from this first measurement, the goal will be to start a cycle of monitoring the emissions generated edition after edition and undertake efficiency initiatives limited to specific emission sources.
For this reason, Venditalia and Confida have already launched a series of activities to raise awareness among exhibitors and fitters to concretely implement useful behaviours to reduce the carbon footprint.
The event will not only be a business opportunity, but also a training opportunity for all operators. There will be conferences and workshops on the dynamics of the sector and on the technological innovations proposed by the exhibitors.
Venditalia 2024 is being held from the 15 to 18 May 2024 in pavilions 8-12 of Fieramilano Rho.
