British sandwich brand URBAN eat has unveiled a range of vegetarian and vegan products designed to revitalise the vegetarian food to go market.
The URBAN eat ‘Roots’ range, approved by the Vegetarian Society, contains nine different sandwiches and wraps. The range will offer non meat-eaters a variety of fresh, multi-cultural cold eat options ranging from ‘The Beat Goes On’, a goats cheese and beetroot sandwich on farmers bread, to the brilliantly named ‘Beany McBeanface’ wrap – a spicy bean, pepper and guacamole tomato wrap.
The range has six brand new sandwiches, and for those who prefer a lighter bite, two new wraps alongside ‘Beany McBeanface’. The range also includes three vegan products.
URBAN eat senior brand manager Isla Owen hopes the new range will give vegetarian and vegan customers a wider array of lunchtime options, saying: “It’s really important to us that we are able to offer something for everyone so we wanted to bring our vegetarian customers a range that gave them a lot choice. It’s estimated that around 12% of the UK population follow a vegetarian or vegan diet and we felt there was a real gap for some innovative food to go products, so we have carefully developed exciting flavours, created quirky product names and colourful packaging to offer much more choice for consumers looking for non-meat options.”