Axel Fähnle
WMF Professional Coffee Machines and vly have entered into a partnership said to underscore sustainable development.
Coffee specialities with plant-based alternatives to milk have become an important sales driver in the coffee industry.
With their combined expertise in the areas of machine technology, coffee excellence, plant-based beverage trends and forward-thinking food development, the two partners aim to actively promote a vegan/vegetarian future in the German coffee industry.
“As a provider of comprehensive solutions, we are committed not only to equipping customers of WMF Professional Coffee Machines with the necessary machine features, but, just as importantly, to share our knowledge and expertise relating to important beverage trends and their high-quality, profit-enhancing implementation by caterers and restaurant proprietors. A partnership with vly, a Berlin-based food start-up in the field of plant-based alternatives, allows us to advise and support customers even more comprehensively than before,” says Axel Fähnle, head of global brand marketing, content and market activation, GBU Professional Coffee Machines at WMF GmbH.
The Geislingen-based premium manufacturer offers the entire range of plant-based milk alternatives. Here, WMF works together with well-known suppliers such as Alpro, the market leader for plant-based alternative products.
