Schaerer AG is celebrating a major milestone: the 100,000th Schaerer Coffee Soul has rolled off the production line in Zuchwil, highlighting the success of this fully automatic coffee machine.
First unveiled in its current generation at Host Milan in 2019, the Schaerer Coffee Soul has been in series production since October 2020. It has since delivered outstanding coffee quality worldwide with its innovative technology, contemporary design and intuitive operation – proving popular with everyone from owner‑run restaurants and hotels to international coffee shop and convenience‑store chains.
“Delivering the 100,000th Schaerer Coffee Soul is a special moment for us. Never before have we produced so many machines in such a short period – the Schaerer Coffee Soul is therefore the most successful machine in Schaerer’s history,” says product manager Sam Geissbühler. “This traction reflects our pioneering mindset and our focus on market trends and customer needs in every new machine and technology we bring to market”.
From concept to bestseller
The first generation of the Schaerer Coffee Soul was released in 2017 as the successor to the Coffee Art Plus, featuring a black design and an 8‑inch display. Schaerer used direct customer feedback to fundamentally realign both design and user interface. “Our vision was to develop a versatile, modern machine for up to 250 cups per day – offering intuitive touch operation and maximum flexibility to adapt to specific use cases and customer requirements,” explains Mr Geissbühler.
“To date, we have delivered more than 1,500 customer‑specific Coffee Soul variants. In addition, two dedicated US models have been developed for the American market,” says Geissbühler.
Looking ahead
The 100,000th Schaerer Coffee Soul not only celebrates past achievements but also signals the start of the next phase of development. Schaerer will continue to drive innovation, remaining firmly focused on customer needs in order to deliver the most appropriate solutions for the widest range of operating scenarios. In the short to medium term, development will concentrate on offering a broader variety of beverage – including cold‑coffee creations – as well as achieving an even higher quality of espresso.
