Research reveals key to business longevity

New research from BRITA Professional reveals hospitality businesses believe a loyal customer base (61%), strong teamwork (47%) and the ability to adapt (34%) are the key ingredients needed for future-proofing their businesses.

Although the hospitality sector has now reopened, it still faces challenges ahead and operators are looking for support to rebuild their businesses in the long run. This is evident as businesses agree they want financial support from the Government (49%), help from suppliers to achieve greater efficiency and cope with rising demand (32%)and support regaining customer confidence (34%).

Looking to the future, hospitality businesses acknowledge that top quality equipment and customer service will be key to ensuring success:

•      51% say investing in equipment maintenance schedules is most important to help future proof their business

•      Half of business will be adopting innovative customer service technology and almost a third (31%) will invest in Internet of Things enabled kitchen equipment

•      42% say they will ensure they are able to pivot and respond to change in the future

•      43% say they will be focusing on hygiene and cleaning

These themes and much more are discussed in BRITA Professional’s new podcast series ‘Return, Renew Reinvent’, along with information from industry professionals, sharing how their businesses have responded to the pressures on the hospitality industry to secure ongoing success.

Hear from masters of the industry, including boutique-pub chain YummyPubs, leading training provider HIT Training, coffee roastery Wogan Coffee and catering parts supplier, FirstChoice, in addition to BRITA Professional, on how they have adapted their strategies to invest in their future.

Steve Buckmaster, director of sales at BRITA UK said: “At BRITA we want to support hospitality and catering businesses to invest in their future now the industry has reopened.”

He continued: “While the pandemic has been an extremely challenging time for the industry, hospitality and catering professionals have demonstrated incredible resilience. Our podcast series brings together voices from across the industry to offer practical advice, first-hand experience and key lessons they have learned while striving to achieve long-term business success.”