Planning to make a fizz at AVEX

Scottish soft drinks giant A. G. Barr, manufacturer of brands like IRN-BRU, Tizer, D&B and Strathmore will be exhibiting for the first time at AVEX 2009.

Business Development Manager, Matt Yates, commented: “We are all really excited to be at AVEX, we know it is a prestigious show attracting the best in the industry and we want to be part of it, it will provide us with an excellent platform where we talk to potential customers about our brands and plans.”

A. G. Barr has now been in the business of making, moving and selling soft drinks for over 130 years. The company says it has successfully developed its business through a combination of building its existing brands like IRN-BRU, developing expertise in franchise brand management with international brands such as Orangina, as well as innovating and developing new products and, where appropriate, acquiring new brands like Strathmore Spring Water, TAUT, Vitsmart and Rubicon to broaden its product portfolio. As well as exhibiting at AVEX A. G. Barr has also become a member of the AVA.