Sunkist has stepped its marketing campaign up a gear with the launch of a new website and Facebook page.
On the new website (www.sunkist.co.uk) the brand’s heritage of Californian surf, sea and sand has been translated to the screen to feature information on Sunkist as well as fun interactive elements. It also has a link to the Facebook page (www.facebook.com/sunkistuk) which has updated news on the brand as well as regular high-value prize competitions.
A trade section of the website features information such as ingredients, pack size and nearest stockists. Retailers can download free Point of Sale material from the website or request it be sent by post via an automated link.
