Herald has appointed a bespoke packaging manager to oversee and deliver its new printing service, which means customers can now order a wide range of customised products to support their marketing efforts.
By offering a quick turnaround on printed food boxes and paper bags, alongside bespoke paper cups, Herald has already ensured a healthy flow of orders and is now promoting this dedicated service to new and existing customers as a sure-fire way to generate new business.
Leyla Koroglu is experienced in assisting brand owners, wholesalers, packaging suppliers and retailers in taking products from concept to delivery and is taking a consultative approach to her new role. She commented: “I’m not just an order taker. I will always discuss with the customer what the intended purpose of the product is and what food or drink it’s expected to hold and will advise accordingly.
“Sometimes customers place orders not realising that the product won’t be suited to the content and that there will be alternative choices to deliver better print outcomes. In these instances, I’m on hand to help.”
Herald’s national sales manager, David Martin sees Leyla’s appointment as the next step to securing the company’s offering, making sure all bases are covered and that Herald stands as the ultimate foodservice packaging one-stop shop: “We have spent the last few years cultivating our product range, expanding our eco-friendly offering and making sure that we have available stock to suit our customers’ needs.
“We didn’t want our printing service to be an add on, which is why having Leyla at the helm is so important. She has the knowledge and experience to offer expert guidance and is adept at putting customers at ease and quickly identifying what it is that they need.”