New look BRU to hit shelves

Irn bruIRN-BRU has announced a brand new look designed to enhance its iconic design from March 2016.

Looking to its past to strengthen the future, IRN-BRU’s new designs reflect the brand’s most iconic symbol – the Girder – but with an up to date, modern twist. And if that wasn’t enough, the original strongman, Adam Brown, is appearing on packaging; a real tribute to the brand’s history.

Although the packaging will look different, the instantly recognisable and iconic IRN-BRU blue and orange colours remain – ensuring a strong standout and unmistakeable identity. The new designs are simple and eye catching.

Adrian Troy, head of marketing at IRN-BRU, is looking forward to seeing cans on shelves: “Girders are such a strong part of our heritage, we knew we had to have them front and centre on our packs. The new designs really modernise IRN-BRU but stays true to our roots – IRN-BRU is a brand built on strength and power. The packaging is iconic and stands out and ensures IRN-BRU’s position as Original and Best. We love the new look and we’re excited to see them in stores.”