Specialist soft drinks manufacturer, Metro Drinks has returned from exhibiting at Anuga with a prestigious Anuga Taste 07 Award for its Herbert’s Iced Coffee. The company was one of only two British products to win the accolade, the other winner being the Covent Garden Soup Company.
The prestigious Award is presented to those products which, in the judges’ opinion, demonstrate the greatest innovation and this year the prize went to just 61 products out of over 6500 exhibitors.
Metro Drinks Managing Director, Paul Bendit comments: “Herbert’s has enjoyed phenomenal success since its launch last year as it is evident that consumers are becoming increasingly aware of the ethical value of the products they are buying.”
Launched last year, Herbert’s is the World’s first RTD Fairtrade iced coffee. The product is presented in a stylish 270ml glass bottle, with an 12 month ambient shelf life, is lightly sweetened and available in two flavours, latte and mocha.