Mars likes its coffee green

Despite tough economic times, ethical business commitments continue to be a priority at Mars Drinks. As part of its continued commitment to sustainability, the company is now sourcing coffee beans for three of its popular Flavia Creation 400 coffee machine fresh-ground coffee drinks from Rainforest Alliance CertifiedTM farms.
From now, Smooth Roast, Rich Roast and Columbia now carry the Rainforest Alliance Certified seal of approval, as 30 per cent of the coffee contained in the drinks originates from sustainably managed Rainforest Alliance Certified farms. To earn this important seal, farms must make improvements in the way they operate, including reducing pesticide use, improving water safety, ensuring workers have decent housing and access to clean water, as well as education and medical care for themselves and their families. Wildlife and water, forests and soils must also be protected.
This work with the Rainforest Alliance is the latest step in Mars Drinks’ ‘Thirsty for Change’ programme, which is designed to work with customers to help reduce collective environmental impacts. As these fresh-ground coffees are some of Flavia’s most popular drinks, considerable numbers of offices and workplaces across the country will benefit from serving drinks that bear the Rainforest Alliance Certified seal.
Tensie Whelan, President of the Rainforest Alliance commented: “The Rainforest Alliance welcomes Mars Drinks’ commitment to sustainability. By sourcing increasing amounts of coffee from Rainforest Alliance Certified farms they are supporting a programme that is making a real difference in coffee growing communities, as well as offering consumers a cup of coffee that doesn’t just taste good, it does good as well.”
Daniel Vennard, Corporate Affairs and Sustainability Director at Mars Drinks explained: “Through our ‘Thirsty for Change’ programme we have made a meaningful commitment to help our customers, the environment and our partner suppliers.”