Lucozade Energy Reduced Sugar Tropical Fusion is an exotic blend of pineapple and kiwi fruit, building on the trend for tropical flavours whilst meeting consumer demand for reduced sugar energy drink options. It follows the success of Lucozade Energy Grafruitti which launched earlier this year – a combination of mixed berries and citrus flavours with an exotic twist, which is the best performing NPD in the sport and energy category for 2015 and has delivered £6million sales for retailers in seven months[1].
Lesley Stonier, marketing manager for Lucozade Energy at Lucozade Ribena Suntory, commented: “This is one of our best tested products that is sure to be a big hit with shoppers, whilst also marking a key step in our long-term commitment for calorie reduction. We know consumers are looking for lower sugar offerings and it is important we continue to offer a wide choice of great tasting products. Lucozade Energy Reduced Sugar Tropical Fusion is the perfect addition to our line-up, tapping into consumers’ continued taste for unique and tropical flavour fusions, whilst also meeting growing demand for healthier energy drinks options.
“As a partner to the Responsibility Deal, we have committed to extending our drinks portfolio to include a wider range of choices for consumers’ every need and occasion, including increasing the choice of reduced sugar, lower calorie and no added sugar drinks, while maintaining the great taste. In fact, 65% of the Lucozade Energy range sold in the UK and Ireland now contains up to 8% less sugars and calories than in 2011. This is the equivalent to removing 583 tonnes of sugars and 2.2 billion calories. We’re pleased that Lucozade Energy Reduced Sugar Tropical Fusion marks the next step of our journey.
[1] Nielsen, Soft Drinks, Total Coverage, MAT to 18.07.15
