Lucozade Ribena Suntory is offering establishments the opportunity to maximise drinks sales with its interactive multi-brand vending machine, and is introducing a new addition to its range: Orangina. The supplier is unlocking the brand’s iconicity in the UK with a complete update including a new target consumer, positioning, visual design and range.
The multi-brand vending machine offers touchscreen technology, a shopping cart functionality allowing customers to purchase multiple products at one time and a cashless payment option. With Lucozade Ribena Suntory’s popular brands available (Lucozade Sport, Lucozade Energy, Ribena and now Orangina) the vending machine provides a best-in-class refreshment service. By housing a range of brands, the Lucozade Ribena Suntory vending machine also enables establishments to accommodate for different consumption occasions. The innovative technology allows customers to read nutritional information about the range of products, helping them to choose the correct drink for their needs.
Georgina Thomas, category director at Lucozade Ribena Suntory , said: “Vending provides a massive opportunity for the leisure industry as hydration is a key purchase influencer. With our market-leading vending machine, we are able to help outlets capitalise on this sales opportunity and open up a new channel of profit. With 15% of people deciding not to buy if they can’t find the product they want, it is vital that establishments provide a wide variety of top performing brands. We are confident that by adding Orangina to the range, we are offering consumers greater choice of brands they know and love. Orangina is being supported nationwide through a £4m campaign, so we expect the brand to be front of mind as our customers introduce the multi-brand vending machine.”
