Jacobs Douwe Egberts (JDE) has unveiled refreshed Kenco branding across its vending business with the aim of underlining to consumers the great taste and quality of Kenco coffee and reinforcing its brand promise of ‘coffee without compromise’.
The new look, introduced throughout the floor-standing and table top range of machines, serves to update the look and feel of the machines, as well as improving brand and product communication. It also leverages the instantly recognisable Kenco imagery, used across the retail brand and in advertising.
The aim of the brand redesign is to help consumers visualise the great taste and quality offered by Kenco coffee as well as created renewed interest, engaging both existing and new consumers. Critically, the new design heroes the coffee itself, enhancing appetite appeal and encouraging purchase. Finally, the brand promise of ‘coffee without compromise’ reinforces quality and taste expectations as well as creating an aide memoire to the popular Kenco brand communication.
Tony Smith, national sales manager – vending, said: “This eye-catching new look creates instant appeal at point-of-purchase and reflects the modernity, energy and vibrancy of the Kenco brand – helping to further engage existing consumers and attract new ones.”