IRN-BRU maker announces new 100% recycled wrap

AG Barr is accelerating its journey towards carbon neutrality announcing that all soft drinks consumer multipacks will be wrapped in 100% recycled shrink wrap by the end of 2021.

This move alone will save 400 tonnes of virgin plastic a year – that’s the weight of about 250 cars.

IRN-BRU is the first of AG Barr’s brands to make the switch to 100% recycled wrap across its can multipacks, with the new sustainable pack set to hit shelves across the country from May.

But the company is not stopping with IRN-BRU. All its soft drinks printed film will be 100% recycled by the end of 2021, so IRN-BRU will be joined by other brands including Barr Flavours and Rubicon.

Roger White, our chief executive said: “We’re always looking for ways to make our products more sustainable and we’re delighted to introduce this new 100% recycled film which has half the carbon footprint of its virgin plastic equivalent.  This is just one step towards our longer term carbon neutral ambition, ensuring we play our part in reducing the effects of climate change on our planet.”