In Brief…

Coca-Cola’s parent board endorses local management decision to close concentrate plant in Drogheda, Ireland, with loss of 250-350 jobs.

Britvic updates and renames its pressed and squeezed juice offerings to increase their appeal in UK on-trade channel.
Deal between Coca-Cola and UK-based nutraceutical firm Provexis could see heart health beverages propelled into the mainstream, according to reports.

International Bottled Water Association says new anti-bottled water campaign is ‘confusing consumers’ with ‘misinformation’.

Britvic witnesses 1.5% drop in H2 2007 sales of its branded still and carbonated soft drinks due to wettest summer on record .

PepsiCo’s Gatorade unit teams up with Tiger Woods to develop sports-performance drink called Gatorade Tiger, scheduled for rollout in March 2008.

Danish brewer Carlsberg plots major UK launch of its Battery Energy Drink to tap country’s fast-growing energy drinks sector and compete with market leading Red Bull.

Coca-Cola Enterprises appoints marketing firm bd-ntwk to handle promotional activity for its Capri-Sun brand and unveiling of new packaging design in the UK.

UK government welcomes food and drinks industry’s five-point plan to reduce its environmental impact.

Coca-Cola trials resealable cans throughout the Channel Islands.

GlaxoSmithKline confirms that over 300 jobs will be lost at two of its UK sites.

Coca-Cola prepares to launch its first reward scheme in the UK, aimed to build brand loyalty across its drinks portfolio.

Union representatives are to have talks with Del Monte fruit juice factory management in West Lynn, UK over a possible factory closure in the first half of 2008.