Huhtamaki introduces new QR code recycling initiative

Cup manufacture Huhtamaki has launched an initiative aiming to increase cup recycling within the UK. Whilst using the new specialty cups (single wall hot cups and paper vending cups), consumers will also notice a message to ‘please recycle this cup’ and a QR code that can be scanned by a mobile phone which will lead the consumer to a web page which contains details of the growing numbers of cup recycling sites and schemes across the UK.

Becci Eplett, marketing manager for Huhtamaki UK, said: “We wanted to refresh our single wall and paper vending cup offering and introduce a more modern colour palette for consumers.  The cup aesthetic is a really important contributor to the overall drinking experience but we also wanted to do more to help to communicate the recycling message. All of the cups manufactured by Huhtamaki in the UK are either recyclable or certified as compostable in approved composting facilities. Our Specialty cups are made in the UK from 100% PEFC certified paper board and are recyclable via a fast growing and accessible recycling infrastructure including outlets and instore collection schemes, ACE UK Bring Banks*, waste contractors, specialist cup collection and recycling operatives as well as numerous instore and regional recycling schemes.

The question is how do we direct consumers to their nearest cup recycling point to enable them to recycle their used paper cup?  We add a QR code to the cup which links to a new page on our website that lists recycling schemes in the UK.”

The website will be constantly updated whenever a new recycling scheme is available and will be a crucial point of contact for consumers and businesses as they aim to increase their own cup recycling activities. Aside from recycling scheme updates, the Huhtamaki website is a great source of information on all aspects of cup manufacturing and recycling, including explaining more about Huhtamaki’s commitment to sustainable manufacturing.

The new designs on the Specialty Range also feature iconography to highlight that all the wood fibres used in Huhtamaki’s UK-made cups come from sustainability managed, PEFC certified, forest.  The range continues to offer the same sizes of cups as before.