Hot chocolate powder gets a luxury twist with new Thorntons Launch

Ferrero Foodservice has launched Thorntons Luxury Hot Chocolate Powder, that expects to raise the standard for powdered hot chocolate out-of-home. 

 With the latest independent research showing a real disparity between key markets and the hot chocolate experience on offer, the launch brings a golden opportunity for operators to boost their offering with the backing of 100 years of Thorntons quality and craftsmanship.

The survey, which lifted the lid on consumer attitudes, revealed only 8% have enjoyed a very good hot chocolate while traveling, 10% from a vending machine and 21% using in-room services. Restaurants and cafes fared better, with nearly two thirds of consumers highly rating their hot chocolate experience (64% and 62%).

With 210 million hot chocolates served out-of-home, this hot beverage has seen the greatest growth of all hot drinks over the last year. The launch of Thorntons Luxury Hot Chocolate Powder is expected to help operators exceed consumer expectations and start profiting from the growing popularity.

Zareen Deboo, foodservice channel operators manager, Ferrero UK & Ireland says: “Thorntons Luxury Hot Chocolate Powder has been developed to streamline consumer experiences and upgrade the quality of hot chocolate across in-room, vending and the onboard market. The launch not only guarantees a quality experience that will no doubt surprise consumers, but also help operators boost their hot chocolate sales – no matter their market.”

As well as utilising Thorntons signature taste, operators can also benefit from the British heritage brand front-of-house. In fact, the latest findings show 75% of people would prefer a branded hot chocolate – rising to a staggering 90% if consumers knew it was made with Thorntons*.

Zareen explains: “Brands can be the driving force in boosting profits by providing consumers with products they know and trust. With nine out of 10 consumers saying they would opt for a hot chocolate made with Thorntons, the brand’s strong heritage has the power to instantly improve the perception of an offering and significantly increase its appeal.”

Made using Thorntons chocolate recipe and already containing milk powder, operators simply need to add water to instantly create a luxurious hot chocolate. The range includes a 1.6kg catering pouch, 21g single serve sachet for in-rooms, and 12oz cup for on-board services.