Golden Wonder launches Chippies at the brand’s birthplace

Golden Wonder, which originated in Stockbridge 70 years ago, has launched its new product, Golden Wonder Chippies, in the town’s Scotmid store.

Chippies are real potato sticks in three strong, distinctive flavours, chip shop curry, salt & vinegar and ready salted, are now available in 45g bags.

Matt Smith, marketing director for Golden Wonder, said:  “Golden Wonder is a well-loved and iconic brand that started in Stockbridge 70 years ago and Chippies are the next chapter in our story.  With their punchy, chip-shop inspired flavours, Chippies really deliver the fully-flavoured taste that Golden Wonder is famous for.

“We have designed our packaging to evoke fond associations with the seaside and chip shops, with waves made up of swirling words representing Golden Wonder’s story, including Stockbridge, William Alexander and 70 years ago. This packaging, which is being used nationwide, celebrates our Scottish roots.

“Chippies are an exciting edition to the Golden Wonder family and we hope that our supporting marketing activity, such as the dedicated launch with product sampling, will encourage trial and purchase. We are confident that Chippies will become a firm favourite with the people of Stockbridge and beyond.”